INTERNET: Ladbrokes

We ran several campaigns with Ladbrokes. The most successful was during the World Cup '02, where we allowed the advertising to become tools to choose World Cup accumulators and scorecasts. Advertising that was useful and addictive!

I’ve put here a little game that we did for the England game vs Germany: Ball Busters. It never really saw the light of day because there was such a media uproar that Ladbrokes decided to pull the campaign. The Daily Mail had the whole of page 3 dedicated to the story and every morning sports show was talking about it. All rather stupid over a very simple and throwaway idea and the sort of PR money can’t buy.

[LAUNCH] Ball Busters game




 Wembley Park 




 Financial Times