We ran several
campaigns with Ladbrokes. The most successful was during the World Cup
'02, where we allowed the advertising to become tools
to choose World Cup accumulators and scorecasts. Advertising that was useful
and addictive!
I’ve
put here a little game that we did for the England game vs Germany: Ball
Busters. It never really saw the light of day because
there was such
a media uproar that Ladbrokes decided to pull the campaign. The Daily
Mail had the whole of page 3 dedicated to the story and every morning
sports show was talking about it. All rather stupid over a very simple
and throwaway
idea and the sort of PR money can’t buy.
Link
[LAUNCH]
Ball Busters game
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