with Canon on their European online advertising was always a challenge.
The last campaign, I believe (as did the press), really started
to challenge online advertising. Working closely with content sites we
embedded inspirational messages and Canon content in relevant areas of
interest. Utilising Canon digital heritage we created something that
users found enthralling rather than just imposing. Surely the Holy Grail
for online advertising! Canon was a major client and as such alot of
my time was devoted to concept development, working with Pete McGarr
and Senior designer, Justin Southworth.
IXUS: Interactive overlay
Direct Print: EOS
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