INTERNET: Canon Europe

Working with Canon on their European online advertising was always a challenge. The last campaign, I believe (as did the press), really started to challenge online advertising. Working closely with content sites we embedded inspirational messages and Canon content in relevant areas of interest. Utilising Canon digital heritage we created something that users found enthralling rather than just imposing. Surely the Holy Grail for online advertising! Canon was a major client and as such alot of my time was devoted to concept development, working with Pete McGarr and Senior designer, Justin Southworth.

[LAUNCH] IXUS: Interactive overlay
[LAUNCH] Contextual advertising
[LAUNCH] DirectPrint: Coolspace
[LAUNCH] Direct Print: EOS
[LAUNCH] Video Advertising

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