INTERNET: Financial Times

Probably my favourite piece of work was a game we created for the FT.com. FT Extendaword was created to support the launch of a new service on FT.com ‘News Alerts’. The aim was to create a game that highlighted the need to find the right word.

The objective was to create a simple game that was original and that had a similar appeal to a crossword puzzle. The game also needed to be something that could fit into a busy business life. It needed to be challenging yet accessible.

The game plays to the strength of the Internet. Users join a team-based game played via email and the web. The design of the gaming experience is simple, focusing on game play rather than excessive intrusive graphics. The game achieved a core (obsessive) set of players who created their own tactics and approaches.

I've also listed a link to the first piece of work that we did with the FT, this was the first superstitial to run in the UK and also won Campaign's "New Media" Award.

Link
[LAUNCH] ExtendaWord (click image to move through screenshots)
[LAUNCH] Superstitial