Probably my favourite
piece of work was a game we created for the FT.com. FT Extendaword was
created to support the launch of a new service on FT.com ‘News
Alerts’. The aim was to create a game that highlighted the need to
find the right word.
was to create a simple game that was original and that had a similar
appeal to a crossword puzzle. The game also needed
to be something that
could fit into a busy business life. It needed to be challenging yet
The game plays to the strength of the Internet. Users join a
team-based game played via email and the web. The design of the gaming
is simple, focusing on game play rather than excessive intrusive graphics.
The game achieved a core (obsessive) set of players who created their
own tactics and approaches.
listed a link to the first piece of work that we did with the FT, this
was the first superstitial to run
in the UK and also won
"New Media" Award.
ExtendaWord (click image to move through screenshots)